- Most viewed
Episode 1 · Nov 18, 2023 · 0:43
Ruining the holidays
104K
likes
1.7K
comments
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reposts
public
her holiday character, now with a year-round run
grinch titi
the auntie who ruins the holidays. on purpose.
A character Jasmine Ruiz owns. Every holiday season, and now the rest of the year. One family grievance at a time.
views across 3 episodes
- Cleaning products
- Detergent
- Cooking
- Makeup
- Holiday gifting
- Kitchenware
- Vacuums
represented by Like Alchemy · photo: foam media kit, sep 2026
about the series
Grinch Titi is the miserable Puerto Rican aunt at every family party. She hates your boyfriend, forgets your friends' names, corrects your cooking and your mopping, and the family invites her anyway. Jasmine Ruiz has played her since November 2023, when the first episode did 2.6 million views. She comes back every November and December and, since April 2026, turns up off-season too.
Character comedy with bite. Grinch Titi insults the family, never the brand: the product is always the thing she's right about. Family-safe, holiday-ready, and it works in July.
the numbers
Lead figures are calculated from the 3 measured episodes.
- views across 3 episodescalculated, 3 measured episodes
- interactions per viewcalculated, 1 measured episode
- of watch timecalculated, 1 measured episode
- likes across 6 episodespublic
- comments across 6 episodespublic
- sharescalculated, 1 measured episode
- savescalculated, 1 measured episode
where a brand fits
Grinch Titi is never wrong, and the product is the proof. She corrects your cooking with the right pot, your face with the right liner, your floors with the right cleaner. These are concepts, not confirmed deliverables. Every one is written with the brand.
Category fit
- Cleaning products
- Detergent
- Cooking
- Makeup
- Holiday gifting
- Kitchenware
- Vacuums
Let me show you how it's done
Titi takes over the kitchen. The product is the correct choice she can't believe you didn't make.
“Who taught you how to cook? Why would you use this fake pasta sauce when you could use THIS ONE.”
Where: In Titi's hands as the right answer
Example scope: 1 episode, Product in hand, Tagged caption, Story set
When I was your age
A makeup tutorial from the aunt who says all the men loved her. Product by product, with commentary on your face.
“My lips are juicy because I use this lip plumper right here. And this lip liner and lipstick. It's called a combo. What you know about that?”
Where: Every product she picks up
Example scope: 1 episode, Full tutorial, Link in caption, Story set
Did you even mop?
Titi inspects your cleaning and finds it wanting. The brand is the one she uses at home, which is why her house is clean and yours isn't.
“Did you even mop? It smells like you used rain water and mopped with a dirty sneaker.”
Where: The bottle in her hand and the floor she does properly
Example scope: 1 episode, Product in use, Tagged caption
It works on the whole house
One product, one long take. Titi starts on the stove and doesn't stop until the whole apartment is done.
“Why does this stove look like this? Look, it works on pots too. And on this. And on this.”
Where: On screen for the whole episode
Example scope: 1 episode, Product on screen throughout, Tagged caption
The gift with a message
Titi gives a relative exactly what they need to hear, wrapped. Done once with Nopalera at Ulta Beauty in December 2025.
“She gifted little miss stinky everything she needs to smell divine.”
Where: The gift, unwrapped on camera
Example scope: 1 episode, Gift reveal, Retailer tag, Story set
Cutdowns and cross-post
Any concept above extended with TikTok cutdowns and stories.
“The episode, then the 15-second version, then the story with the link.”
Where: Every cutdown and story
Example scope: 2 to 3 cutdowns, Story set
every episode
1 / 6
Episode 2 · Nov 22, 2023 · 0:39
Your boyfriend is ugly
28K
likes
502
comments
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reposts
public
- Most shared
Episode 3 · Apr 29, 2026 · 0:58
Renaming your friends
31K
likes
1.0K
comments
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reposts
public
Episode 4 · May 2, 2026
Renaming your friends, part 2
9.3K
likes
365
comments
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reposts
public
- Brand inside the character
why the format works
It's a franchise.
Three holiday seasons and counting, with a run of off-season episodes in 2026. A brand can book the character, not a one-off post.
It gets sent.
Episode 3 was shared 19,561 times. Family group chats do the distribution.
Strangers find it.
91.5 percent of episode 3's views came from people who don't follow Jasmine.
It brings followers.
1,225 people followed Jasmine from episode 3 alone. The character brings people to the account and keeps them there for the next one.
It's been sold.
Nopalera ran inside the character in December 2025, with Ulta Beauty as the retailer. The gift was the joke.
who’s watching
This series, per episode
83%+
of interactions on every measured episode come from people who don’t follow the account.
Viewer gender by episode
- Ep 3 · Renaming your friendswomen 48.4%men 51.6%
jasmine’s audience, all content
Whole-account figures. Not blended with the per-episode numbers above.
Age
- 18 to 243%
- 25 to 3426%
- 35 to 4441%
- 45 to 6426%
- 65 and over3%
Country
- United States84%
- Canada2%
- United Kingdom2%
- Mexico1%
- India1%
- Other10%
Women 50% · Men 50%
tiktok
foam media kit, whole account, Sep 2, 2026Age
- 18 to 2414%
- 25 to 3436%
- 35 to 4428%
- 45 to 5415%
- 55 and over6%
Country
- United States91%
- Canada2%
- United Kingdom1%
- Australia1%
- Puerto Rico1%
- Other4%
Women 60% · Men 40%
the woman behind titi
jasmine ruiz
New York, USA
Bronx-raised Nuyorican comedian and actress in Harlem. Bilingual, character-led, and the producer of her own scripted series, The Super. First-gen college grad and corporate-America alum turned creator; performs live sketch comedy in New York and appears in commercials and indie film.
- instagram @thejasmineruiz227.8K followers
- tiktok @thejasruiz140.1K followers
- youtube @TheJasmineRuiz721 followers
- jasmine.nyc