- Most viewed
Episode 1 · Nov 18, 2023 · 0:43
Ruining the holidays
104.4K
likes
1.7K
comments
9
reposts
public
a holiday character comedy, now year-round
grinch titi
the auntie who ruins the holidays. on purpose.
Played by Jasmine Ruiz. Feared by the family. Brutally and unnecessarily honest, she’s always right and always wrong at the same time.
views across 6 episodes
- Cleaning products
- Detergent
- Cooking
- Makeup
- Holiday gifting
- Kitchenware
- Vacuums
Grinch Titi | Ep 1
about the series
Grinch Titi | Ep 3
Every family has one. The aunt who arrives already unimpressed, tells you your boyfriend is ugly, and gives everyone an offensive nickname. Grinch Titi is that aunt: green face in December, blonde wig the rest of the year, wrong about nothing, and invited back every year anyway. Jasmine Ruiz has played her since the first episode did 2.6 million views in November 2023, and Titi now turns up year round. You can catch her complaining at the beach, on vacation, in the house. You name it. She has something to say. You watch one and send it to the group chat because it's a MUST share. A brand books the character, not a post, and whatever Titi is right about that week is the product.
Character comedy with bite. Grinch Titi insults the family, never the brand. Family-safe, holiday-ready, and it works in July.
- views across 6 episodes
- likes across 6 episodes
- comments across 6 episodes
where a brand fits
Grinch Titi is never wrong, and the product is the proof. She corrects your cooking with the right pot, your face with the right liner, your floors with the right cleaner. These are concepts, not confirmed deliverables. Every one is written with the brand.
Category fit
- Cleaning products
- Detergent
- Cooking
- Makeup
- Holiday gifting
- Kitchenware
- Vacuums
Let me show you how it's done
Titi takes over the kitchen. The product is the correct choice she can't believe you didn't make.
“Who taught you how to cook? Why would you use this fake pasta sauce when you could use THIS ONE.”
Where: In Titi's hands as the right answer
Example scope: 1 episode, Product in hand, Tagged caption, Story set
When I was your age
A makeup tutorial from the aunt who says all the men loved her. Product by product, with commentary on your face.
“My lips are juicy because I use this lip plumper right here. And this lip liner and lipstick. It's called a combo. What you know about that?”
Where: Every product she picks up
Example scope: 1 episode, Full tutorial, Link in caption, Story set
Did you even mop?
Titi inspects your cleaning and finds it wanting. The brand is the one she uses at home, which is why her house is clean and yours isn't.
“Did you even mop? It smells like you used rain water and mopped with a dirty sneaker.”
Where: The bottle in her hand and the floor she does properly
Example scope: 1 episode, Product in use, Tagged caption
It works on the whole house
One product, one long take. Titi starts on the stove and doesn't stop until the whole apartment is done.
“Why does this stove look like this? Look, it works on pots too. And on this. And on this.”
Where: On screen for the whole episode
Example scope: 1 episode, Product on screen throughout, Tagged caption
The gift with a message
Titi gives a relative exactly what they need to hear, wrapped. Done once with Nopalera at Ulta Beauty in December 2025.
“She gifted little miss stinky everything she needs to smell divine.”
Where: The gift, unwrapped on camera
Example scope: 1 episode, Gift reveal, Retailer tag, Story set
Cutdowns and cross-post
Any concept above extended with TikTok cutdowns and stories.
“The episode, then the 15-second version, then the story with the link.”
Where: Every cutdown and story
Example scope: 2 to 3 cutdowns, Story set
selected episodes
1 / 6
Episode 2 · Nov 22, 2023 · 0:38
Your boyfriend is ugly
27.9K
likes
502
comments
0
reposts
public
- Most shared
Episode 3 · Apr 29, 2026 · 0:57
Renaming your friends
31.7K
likes
1.0K
comments
1.8K
reposts
public
Episode 4 · May 2, 2026 · 0:44
Renaming your friends, part 2
9.3K
likes
368
comments
344
reposts
public
- Brand inside the character
why the format works
One episode did 2.6 million.
The first Grinch Titi episode, November 2023, has 2,591,808 views on Jasmine's own account. She has brought the character back every holiday season since.
It gets sent.
Episode 3 was shared 19,561 times. People send Titi to the relatives who will laugh hardest because they know exactly who she is.
It lands on her own account.
Grinch Titi lives on @thejasmineruiz, Jasmine's main account, so every episode opens to 231,254 Instagram followers and the Reels tab takes it from there.
2,188 hours of watching.
Episode 3 runs 57 seconds. Since it went up in April, people have spent 91 days, 4 hours and 3 minutes watching it, by Instagram's own count. A brand inside the episode gets that time.
jasmine’s audience
Age
- 18 to 243%
- 25 to 3426%
- 35 to 4441%
- 45 to 6426%
- 65 and over3%
Country
- United States84%
- Canada2%
- United Kingdom2%
- Mexico1%
- India1%
- Other10%
Women 50% · Men 50%
the woman and the character
jasmine ruiz
New York, USA
Nuyorican comedian and actress. Bilingual and character-led, she puts relatability at the forefront of every video. The woman under the wig: she writes, shoots and plays Grinch Titi. She also produces The Super and appears in commercials and indie films.
- instagram @thejasmineruiz231.3K followers
- tiktok @thejasruiz140.1K followers
- jasmine.nyc
grinch titi
New York, USA
Played by Jasmine Ruiz since November 2023. The miserable Puerto Rican aunt at every family party: hates your boyfriend, forgets your friends' names, corrects your cooking, your mopping, and your face...yet somehow gets invited back every year because family is important. Bookable on Cameo.